Podcast Promotion Plans with Eric Nevins and Amy Fritz
Nov 07, 2023
How do you get more podcast listeners?
In the Christian Podcasters Association marketing plan, there are five steps to creating awareness of your podcast. One of them is social media. (I heard that collective groan.)
But is the problem with social media?
Or is that you don't have a good plan for sharing in all the places?
On today's episode of The Christian Podcaster, Eric Nevins and Amy Fritz share their podcast promotion plans that they use each and every week. You'll be inspired to take your social sharing up a level or two and stop being afraid to share your hard work.
Quotes from the episode:
Never be afraid to share on social more than once. Because the algorithm means that most people aren't going to see it the first time. - Eric Nevins
If you have something that helps people, then you need to share it. If your podcast is your mission, you need to share it. - Eric Nevins
Don't be afraid to promote more than once. You're not annoying them. They can just keep scrolling. It's fine. - Eric Nevins
In this episode, you will be able to:
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Boost Your Podcast's Reach
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Streamline Your Social Media Scheduling
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Build a Strong Connection with Your Audience
Timestamped summary of this episode:
00:00:00 - Introduction
Eric Nevins introduces the podcast as the official podcast of Christian Podcasters Association (CPA). He is joined by Amy Fritz, host of Untangled Faith and the driving force behind CPA Gold Group.
00:00:24 - The Struggle for More Listeners
Eric and Amy discuss the common struggle of podcasters to get more listeners for their shows. They highlight the importance of promoting episodes effectively to increase visibility and engagement.
00:02:10 - Amy's High-Tech Sharing Strategy
Amy shares her promotion process, which starts even before the podcast episode is published. She uses Loomly, a social media management tool, to schedule posts on various platforms like Facebook, Instagram, LinkedIn, and Twitter. She also creates engaging captions and teaser content to generate interest before the episode release.
00:03:42 - Preparing Show Notes and Email
Amy explains that she starts working on her show notes using Cap Show, a tool that helps with captions and social media content. She also writes an email to her audience, providing a preview of the upcoming episode and highlighting why they should listen. Amy emphasizes the importance of making it easy for subscribers to find the podcast they signed up for.
00:05:48 - Eric's Low-Tech Sharing Process
Eric shares his simpler approach to promotion. He writes a description and an email for each episode, which he later uses as social media content. He bookmarks his social media platforms, opening them all at once to quickly share
00:13:46 - The Importance of Timing and Framing
The guest was great, but the episode didn't perform well, possibly due to fatigue from politics. The host suggests re-sharing the episode at a different time, tying it into current events or trending topics to generate more interest.
00:14:42 - Leveraging Repurposed Content
Repurposing old episodes and creating quote cards or graphics with powerful quotes can help promote your podcast. Even if the content is not new, it can still resonate with your audience and spark engagement.
00:16:00 - Maximizing Content from a Single Episode
From one episode, you can create various forms of content, such as video clips, lists, and attention-grabbing graphics. By repurposing content, you can reach a wider audience and drive more interest in your podcast.
00:17:11 - Helping People Find You
Sharing your podcast multiple times on social media is encouraged, as most people may not see it initially due to algorithms. By consistently promoting your podcast, you're helping people discover your content and engage with it.
00:18:48 - Sharing Your Mission
It's important to remember that sharing your podcast is a way of helping people if it provides value or serves a mission. By nailing your message and effectively promoting your podcast, you can make a positive impact on your audience.
Connect with Guests
Amy Fritz
- Podcast: The Untangled Faith Podcast
Resources:
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Join the Christian Podcast Association Facebook group - Search Christian Podcast Association on Facebook and join our free group to connect with other Christian podcasters.
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Participate in the CPA Monday thread - In the Christian Podcasters Association Facebook group, share your episode link in the weekly CPA Monday thread to gain exposure and connect with other podcasters.
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Join the Christian Podcasters Association.
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Listen and subscribe to the official podcast of Christian Podcasters Association for valuable insights and interviews with fellow podcasters.
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Visit the CPA website to learn more about how they can help you with your podcasting journey and sign up for services.
Are you ready to grow your podcast into the ministry you first envisioned? Join CPA Gold to find the resources, support, and community that will take you from mindset to monetization.